Mustela

Being part of the Expanscience family was one of the most rewarding experiences of my career. In this role, I spearheaded influencer marketing strategies, driving impactful campaigns and brand partnerships that aligned with Mustela’s mission-driven values. I streamlined processes, developed guidelines, and scaled the influencer program to include a diverse portfolio of creators, from nano to VIP-tier—ensuring authentic storytelling and fostering brand trust. By collaborating with creators who embodied Mustela’s core values, I significantly grew the brand’s presence on Instagram and TikTok, delivering measurable results and strengthening audience loyalty.​​

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