Smart&Sexy

​​Working with AAI on the Smart&Sexy brand felt like running a mini agency. I managed all social channels, prioritizing Instagram, and led the process from concept to production to publishing. I captured behind-the-scenes footage, interviewed staff, and showcased the real team behind the brand, bringing authenticity to our content.

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Growing Smart&Sexy as a brand and community has been one of my proudest achievements. By combining creativity and analytics, I developed strategies and creatives that achieved the account's highest engagement, impressions, reach, and follower growth since its inception. This experience solidified my passion for building brands and fostering genuine connections.​